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Overview


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Overview


Insightful Campaigns

The biggest brands in the world have entrusted Marketing Werks to compel their consumers and build their market share. We reveal insights to grow brands. Our work is celebrated for strategic creative and flawless execution, from national tours to hyper-local activations. Following are a few insightful examples.

 

When you begin with true insight into consumers and their choices, you can create a brand experience that’s both memorable and motivating. You can affect behaviors—and bottom lines. You can incite real action. And that’s what we can do for you. Want a peek? Hit play.

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Walgreens


Walgreens


Challenge
Walgreens strived to increase awareness of the pharmacy services they offer to under-served communities nationally.

Insight

Over-worked moms neglect their personal healthcare.

Solution

Bring healthcare to them.

Solution Bring healthcare to them.

Results

3,500,000 screenings
$70MM in healthcare

Context

Our “Way to Wellness” mobile tour delivered health care directly to under-served communities across the U.S. and Puerto Rico.

Walgreens made healthcare easy and accessible—a powerful takeaway.
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Chobani


Chobani


Challenge

Chobani desired to introduce a compelling new breakfast product to a broad, time-pressed audience.

Insight

Busy professionals skip breakfast—and regret it.
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Solution

Demonstrate how breakfast commutes.

Results

30,660 samples
181% ROI per dollar spent
13% coupon redemption

Context

We delivered breakfast to hurried commuters in major city centers. Chobani “Cho-ffuers” offered free pedicab rides along with healthy, satisfying meals.

Chobani made commuting easier—and tastier.
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Chase


Chase


Challenge

Chase aimed to acquire new customers by educating small business owners on the benefits of their bank offerings.

Insight

Small business owners desire partners, not banks.
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Solution

The Chase Ink Conference,
where true partnerships form.

Results

53% registration increase
400% acquisition increase

Context

We created an interactive conference destination for small business owners. The experience highlighted potential Chase benefits within a personal context, including resources related to daily challenges, peer sharing, and time efficiency.

Chase demonstrated real partner value (beyond basic financial value).

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IndyCar


IndyCar


Challenge

INDYCAR hoped to increase fan engagement across the multi-day raceway event while building up their CRM fan database.

Insight

Passionate fans crave exclusivity.
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Solution

A touring Fan Village delivering VIP access.

Results

1+ million participants
150,000+ online community increase

Context

We introduced the INDYCAR Fan Village, an all-access destination exclusive to raceway events, where visiting fans received unprecedented contact with teams, drivers, and technology.

The engaging destination broadened INDYCAR entertainment beyond the races themselves.

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Playstation


Playstation


Challenge

Playstation wanted to generate product trials for the new and relatively pricey PS Vita, a luxury purchase in an oversaturated gaming marketplace.

Insight

Affluent Millennial males covet invitations to exclusive events.
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Solution

An invite-only “social club” where small groups of VIPs received exclusive access to cutting edge entertainment, including the PS Vita.

Results

50+ million impressions
17% increase in purchase intent
300+ pre-orders onsite

Context

We created one-night-only Playstation “Vita Hill” events: contemporary social clubs hosted in trendy neighborhoods. Our target Millenials were treated as VIPs and the PS Vita became their hot ticket experience.

The event and atmosphere elevated Playstation beyond gaming company—and into lifestyle brand.